Market penetration
Mon 19th May '08This is a piece of work I wrote while taking a hi-tech enterprise module at university.
After we have identified our market we will need perform some market research until we have identified what it wants. This we allow us to present our product in the best possible light.
Once we have started to penetrate the market we can keep pushing our product, creating satisfaction for both the consumer and us as a company. We will start to release small amounts of a related product into the market until this product line has reached a climax.
After the market and our company has recovered from this foray we will start to investigate other avenues. While some of these holes in the market may be tighter than the first due to their lack of use, this should allow us to bring back some of the excitement into our relationship with the consumer. After a while this avenue of penetration should become bigger, and easier to enter.
At this point we will try double penetration; inserting our product through the traditional avenues, and through alternative one outlined above. While this may strain the market, it should once again generate satisfaction and open more avenues for future analysis. This will also require double the resources of before, and the logistics of entering the market this way may be difficult.
If we are successful that at this point we will conceive a new, smaller, company. This company should be released to the world after approximately 3 quarters. After this time the original market may not be so interested in our product, and so we may be required to find a new, supple market, most likely overseas.


